Veneto Film Commission

The Commission's goal is to promote the Veneto region as a filming location and attract productions to the area.

Challenge

Create an institutional logo for the Veneto Film Commission that would appeal to both professionals and the general public. The logo should be simple and clean, and it should represent one of the Veneto region icon.

Starting from the brief provided, I began developing a mood board divided into 1. Images and 2. Logo research to give the client an idea of the reference style/images.

Once the mood board was approved, I developed several drafts with different design directions (always following the style of the mood board), explaining the techniques and providing real examples of logos that employ those techniques.

Upon feedback and discussions, I procedeed to finalise the version.

Subsequently, I began developing the brand colors and typography, creating related materials for the final brand manual's development.

Results

The new logo has been well-received by both professionals and the general public. It has been featured in talk shows, public events, and advertising. The logo has helped to raise awareness of the Veneto Film Commission and its mission to promote the region as a destination for film and television production.